Application
This unit describes the skills and knowledge required to coordinate, cultivate and apply a crisis management plan.
It applies to individuals who demonstrate a range of managerial skills in senior public relations roles. People in this role have primary responsibility for preparing and instigating a planned communications response in an emergency.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Unit Sector
Business Development – Public Relations
Contains the following documents
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Assessment Matrix (Mapping Document)
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New Assessor Workbook/Guide (in MS Word Format)
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New Cover Sheet
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Learner Guide (in MS Word Format)
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New Learner Evidence Document
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Learner Workbook (in MS Word Format)
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New Observation and Demonstration Checklists
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New Session Plan (in MS Word Format)
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PowerPoint presentation
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