Superseded by BSBMKG431E Assess marketing opportunities

Application

This unit describes the skills and knowledge required to conduct market research using interview and survey methodologies (excluding specialist statistical design and analysis) and report on findings.

It applies to individuals who undertake data and information gathering and analysis as a major part of their role and are required to conduct market research. These individuals often work in areas such as marketing, communications, strategic planning and organisational development.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Business Development – Marketing

Contains the following documents

• SCORM file

• Moodle backup file

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With the SCORM file, you can upload our courses directly into your own LMS or a SCORM editing application. They are fully formatted and sequenced for your convenience – you can edit them, and add activities and other interactive resources to your version of the unit.

With the Moodle backup file, you can upload our courses – fully formatted and sequenced – into any Moodle-based LMS. All of the work has been done for you, and activities have been added too. You can then edit and add to them as you wish in your own LMS. 

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