Superseded by BSBMKG552 Design and develop marketing communication plans
Application
This unit describes the skills and knowledge required to develop a media plan within a given budget, by defining requirements, selecting media vehicles and determining a schedule.
It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation. It may also apply to someone working within a direct marketing role, who is responsible for planning media requirements for direct marketing campaigns or offers.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Business Development – Advertising
Contains the following documents
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Assessment Matrix (Mapping Document)
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New Assessor Workbook/Guide (in MS Word Format)
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New Cover Sheet
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Learner Guide (in MS Word Format)
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New Learner Evidence Document
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Learner Workbook (in MS Word Format)
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New Observation and Demonstration Checklists
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New Session Plan (in MS Word Format)
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PowerPoint presentation
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