Unit Mapping Information
Supersedes and is equivalent to BSBSMB403 Market the small business.
Supersedes but is not equivalent to BSBSMB409 Build and maintain relationships with small business stakeholders.
Application
This unit describes the skills and knowledge required to develop and implement a marketing strategy that is integrated into the business plan in order to improve the performance of a business venture. It involves analysing and interpreting market data.
The unit applies to those establishing a business providing self-employment, as well as those establishing a new venture as part of a larger organisation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Business Competence – Entrepreneurship and Small Business
Contains the following documents
Please note: these files don't have any activities in them. They are just Learner Guides. They are for RTOs wanting to use their own assessments.
If you need resources with the activities in them, you need our full classroom package (available for all units).
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