Unit Mapping Information
No equivalent unit. Supersedes but is not equivalent to:
Application
This unit describes the skills and knowledge required to identify marketing opportunities and to analyse and evaluate opportunities according to organisational marketing objectives.
The unit applies to individuals working in a variety of marketing communications occupational roles who have responsibility for a range of tasks involving analysis and planning.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Technical Skills – Marketing
Contains the following documents
Please note: these files don't have any activities in them. They are just Learner Guides. They are for RTOs wanting to use their own assessments.
If you need resources with the activities in them, you need our full classroom package (available for all units).
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