Plan measurement of marketing effectiveness (Release 1)

Price: $499.00

Code: BSBMKG522




This unit describes the skills and knowledge required to identify, plan and promote a strategy to measure effectiveness of marketing activities using a range of marketing metrics.

It applies to individuals working in a marketing operations or supervisory role within a marketing team responsible for using and reporting measurements of marketing effectiveness. They may work in small, medium or large enterprises and in a variety of industries.

No licensing, legislative or certification requirements apply to this unit at the time of publication.


Unit Sector

Business Development – Marketing


Contains the following documents

  • Assessment Matrix (Mapping Document)
  • New Assessor Workbook/Guide (in MS Word Format)
  • New Cover Sheet
  • Learner Guide  (in MS Word Format)
  • New Learner Evidence Document
  • Learner Workbook (in MS Word Format)
  • New Observation and Demonstration Checklists
  • New Session Plan (in MS Word Format)
  • PowerPoint presentation


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