Plan measurement of marketing effectiveness (Release 1) (SUPERSEDED)

Price: $599.00

Code: BSBMKG522



This unit describes the skills and knowledge required to identify, plan and promote a strategy to measure effectiveness of marketing activities using a range of marketing metrics.

It applies to individuals working in a marketing operations or supervisory role within a marketing team responsible for using and reporting measurements of marketing effectiveness. They may work in small, medium or large enterprises and in a variety of industries.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Business Development – Marketing

Contains the following documents

  • Assessment Matrix (Mapping Document)

  • New Assessor Workbook/Guide (in MS Word Format)

  • New Cover Sheet

  • Learner Guide  (in MS Word Format)

  • New Learner Evidence Document

  • Learner Workbook (in MS Word Format)

  • New Observation and Demonstration Checklists

  • New Session Plan (in MS Word Format)

  • PowerPoint presentation

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