Identify and evaluate marketing opportunities (Release 1)

Price: $599.00

Code: BSBMKG541


Unit Mapping Information

Supersedes and is equivalent to BSBMKG501 Identify and evaluate marketing opportunities.

Supersedes but is not equivalent to:

  • BSBMKG518 Plan and implement services marketing

  • BSBMKG519 Plan and implement business-to-business marketing

  • BSBMKG521 Plan and implement sponsorship and event marketing.


This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.

The unit applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Technical Skills – Marketing

Contains the following documents

  • Assessment Matrix (Mapping Document)

  • Assessor Workbook

  • Cover Sheet

  • Learner Guide 

  • Learner Evidence 

  • Learner Workbook 

  • Statement of Validation

  • Session Plan 

  • PowerPoint 

  • NEW Supporting Documents

    • ​Contextualisation Guide

    • Training and Assessment Strategy Template

    • Student Validation Survey

    • Work Placement Logbook Template

    • Workplace Documentation Template

    • Workplace Evidence Template

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