Unit Mapping Information

Supersedes and is equivalent to BSBMKG537 Develop a social media engagement plan.

Supersedes but is not equivalent to:

• BSBMKG534 Design effective digital user experiences

• BSBMKG535 Devise a search engine optimisation strategy.

Application

This unit describes the skills and knowledge required to effectively develop social media engagement plans with a preferred target audience.

The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for developing social media plans and facilitating social engagement on behalf of a business or organisation.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Technical Skills – Marketing

Contains the following documents​

• Learner Guide 

Please note: these files don't have any activities in them. They are just Learner Guides. They are for RTOs wanting to use their own assessments.

If you need resources with the activities in them, you need our full classroom package (available for all units). 

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