Unit Mapping Information
No equivalent unit. Supersedes but is not equivalent to:
Application
This unit describes the skills and knowledge required to profile and analyse consumer behaviours for a range of international markets.
The unit applies to individuals who have managerial responsibility for selecting and confirming appropriate international markets by identifying target markets, analysing customer behaviour and recommending strategies.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Technical Skills – Marketing
Contains the following documents
Please note: these files don't have any activities in them. They are just Learner Guides. They are for RTOs wanting to use their own assessments.
If you need resources with the activities in them, you need our full classroom package (available for all units).
For more information please contact us on sarah@rtomaterials.com.au
