Unit Mapping Information
No equivalent unit. Supersedes but is not equivalent to:
Application
This unit describes the skills and knowledge required to profile and analyse consumer behaviours for a range of international markets.
The unit applies to individuals who have managerial responsibility for selecting and confirming appropriate international markets by identifying target markets, analysing customer behaviour and recommending strategies.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Technical Skills – Marketing
Contains the following documents
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