Superseded by BSBMKG624 Manage market research
Application
This unit describes the skills and knowledge required to prepare for, manage and evaluate market research projects across an organisation.
It applies to senior marketing professionals who are responsible for preparing market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Business Development – Marketing
Contains the following documents
-
Assessment Matrix (Mapping Document)
-
New Assessor Workbook/Guide (in MS Word Format)
-
New Cover Sheet
-
Learner Guide (in MS Word Format)
-
New Learner Evidence Document
-
Learner Workbook (in MS Word Format)
-
New Observation and Demonstration Checklists
-
New Session Plan (in MS Word Format)
-
PowerPoint presentation
For more information please contact us on sarah@rtomaterials.com.au