Application

This unit describes the skills and knowledge required to research, develop and present a marketing plan for an organisation.

It applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives.

Individuals operating at this level may receive input from people working under their supervision who collect information required to devise specific marketing strategies and tactics.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Business Development – Marketing

Contains the following documents

• SCORM file

• Moodle backup file

What can you do with our e-learning package?

With our fantastic value e-learning package, you get two options for the price of one!

With the SCORM file, you can upload our courses directly into your own LMS or a SCORM editing application. They are fully formatted and sequenced for your convenience – you can edit them, and add activities and other interactive resources to your version of the unit.

With the Moodle backup file, you can upload our courses – fully formatted and sequenced – into any Moodle-based LMS. All of the work has been done for you, and activities have been added too. You can then edit and add to them as you wish in your own LMS. 

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