Develop and manage complex public relations campaigns (Release 1) (SUPERSEDED)

Price: $599.00

Code: BSBPUB502



This unit describes the skills and knowledge required to develop and implement multifaceted and potentially ongoing public relations campaigns. It builds upon the skills and knowledge acquired in the unit BSBPUB402 Develop public relations campaigns.

It applies to individuals working in senior roles who possess sound theoretical business skills and knowledge and who often have substantial experience and are seeking to further develop their skills across a wide range of business functions.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.

Unit Sector

Business Development – Public Relations

Contains the following documents

  • New Assessment Criteria and Definitions (in MS Word Format)

  • New Evidence Document  (in MS Word Format)

  • Instructor Workbook/Guide (in MS Word Format)

  • Learner Workbook (in MS Word Format)

  • Learner Guide  (in MS Word Format)

  • New Improved Session Plan (in MS Word Format)

  • PowerPoint presentation

  • Assessment Matrix (Mapping Document)

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